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Wrapt

Skip the Haggle.
Not the Deal.

We negotiate your new or used car deal directly with dealerships on your behalf for a simple upfront flat fee. No hidden markups. No dealership games. Just the best price on the car you actually want.

No dealer commissions · New & pre-owned vehicles · Ontario & Quebec wide

$2,850+

Average Client Savings

$0

Dealer Kickbacks (Ever)

100%

On Your Side of the Table

Deals negotiated across every major brand sold in Canada

Toyota, Honda, Ford, Hyundai, Mazda, Subaru, Nissan, Kia, Volkswagen, Chevrolet, Jeep, Tesla, Audi, Porsche

The Wrapt Advantage

Why Let Us Fight the Dealership Battle?

Car dealers spend 40 hours a week practicing how to maximize their profit on you. We spend 40 hours a week beating them at their own game.

Market Intelligence

Expert Market Negotiation

We analyze dealer holdbacks, manufacturer incentives, invoice pricing, and live auction trends to extract the true bottom-dollar price. You get insider expertise without the headache.

Zero Conflict of Interest

100% On Your Side

Traditional brokers and dealer affiliates take back-end kickbacks. Wrapt takes ZERO commission from dealerships. Our only loyalty is to your wallet.

Total Peace of Mind

Zero Dealership Hassle

Never sit through a 3-hour back-and-forth manager negotiation or high-pressure finance office upsell again. You tell us the car, we hand you a rock-solid contract.

Traditional Dealership vs. The Wrapt Way

See why smart buyers stopped walking into dealerships alone.

FactorTraditional Dealership ExperienceWith Wrapt in Your Corner
Whose interest comes first?The dealer's commission and sales quota100% yours — guaranteed by our flat fee model
Pricing transparencyHidden dealer fees, inflated admin fees, mandatory add-onsLine-by-line quote audit & stripped-out bogus charges
Time & stress required3–6 hours in dealer waiting rooms haggling back & forth30-min discovery call; we handle all dealer calls & emails
Finance office pressureHigh-pressure warranty, rust-proofing, and GAP insurance upsellsClean, pre-negotiated approval ready for your signature

Simple 4-Step Process

How We Get It Wrapt

From your initial wishlist to picking up the keys, we handle the heavy lifting while you stay in complete control.

0130 Minutes

Book Your Discovery Call

Schedule a quick call with our negotiation team. We clarify your exact vehicle target, budget parameters, timeline, and trade-in situation.

You get: Personalized Search & Negotiation Strategy

02Day 1

Set Your Target & Parameters

Whether you have an exact VIN picked out or just know you want a mid-size hybrid SUV under $45k, we establish your must-haves and ceiling price.

You get: Target Spec Sheet & Market Benchmark

031 to 3 Days

We Research, Pit Dealers & Negotiate

We reach out across dealer networks, eliminate hidden markups, pit inventory against each other, and extract maximum discounts and rate concessions.

You get: Final Pre-Negotiated Contract Ready to Sign

04Delivery Day

Pick Up Your Car or Arrange Delivery

Walk in, sign the pre-vetted paperwork with zero surprises or upsells, and drive off with your keys. We can also coordinate direct home delivery.

You get: Keys in Hand + Thousands Saved

Ready to skip the dealer games and save thousands?

Real Results

Deals We've Locked Down

Real buyer scenarios, negotiation breakdowns, and real savings from car buyers across Ontario and Quebec.

$4,200 Under MSRP

How We Knocked $4,200 Off a Rav4 Prime Hybrid

Every dealer told me there was a 6-month wait and $2k markup. Wrapt secured one in 5 days with zero markup and $4,200 in total savings.

Marc-André L. · Ottawa, ON · 2024 Toyota RAV4 Prime XSE

$5,150 Saved

Eliminating $1,890 in Bogus Dealer Add-ons on an F-150

The dealer tried to slip in $1,200 for nitrogen tires and security etching. Wrapt stripped it all out and got them to beat their advertised rate by 1.2%.

David K. · Sudbury / Northern Ontario · 2024 Ford F-150 XLT SuperCrew

$3,500 Trade-In Gain

Beating Dealer Trade-In Valuation by $3,500

The local dealer lowballed my trade-in at $14,000. Wrapt leveraged three competing buyers and got me $17,500 plus $1,400 off the new Tucson.

Sophie T. · Montreal / Gatineau · 2023 Hyundai Tucson Ultimate

$2,400 Saved

First-Time Buyer Protected From Finance Office Tricks

I hate confrontation and dealership salespeople made me nervous. Having Wrapt handle all the calls gave me complete peace of mind.

Jason M. · Toronto, ON · 2024 Honda Civic Sport

Who you're actually working with

You're not calling a call centre. You're calling me.

Founder of Wrapt

Years in car sales and finance taught me exactly how dealerships make their margin. Now I use that knowledge for you

Every deal that comes through Wrapt is handled personally. I make the calls, I read the fine print line by line, and I'll tell you when a deal isn't worth signing — even when that means talking you out of one.

Ontario, Canada

Ivann Poin, founder

Call or text me directly

Transparent Flat-Fee Pricing

One Clear Flat Fee. Zero Surprises.

We believe in 100% aligned incentives. No percentage cut of your purchase price, no dealer kickbacks, no hidden retainers.

$500

per vehicle deal

Flat upfront negotiation fee per vehicle search & deal closure.

Everything Included in Your Negotiation Package:

  • Direct one-on-one discovery & vehicle strategy session
  • Full market pricing & dealer invoice analysis
  • Multi-dealer outreach & bidding competition across Ontario/Quebec
  • Exhaustive line-by-line contract & fine print audit
  • Removal of all junk fees, shadow markups, and forced add-ons
  • Trade-in maximization and appraisal leverage
  • Delivery / pickup coordination directly to your schedule
  • 100% Buyer Advocate guarantee

Zero Conflict of Interest

Car brokers who take a percentage of the car price or dealer kickbacks have an incentive to see you spend more. With our flat fee, our only metric of success is how much money stays in your bank account.

Predictable & Transparent

You know exactly what our service costs upfront before we ever contact a dealer. The fee pays for itself multiple times over on the first round of negotiations.

The Wrapt Value Promise

If we can't save you more than our fee on eligible vehicle negotiations, we make it right. No stress, no risk.

Got Questions?

Frequently Asked Questions

Everything you need to know about how Wrapt negotiates car deals on your behalf.

How much does this cost?

We charge a simple, transparent flat fee of $500 per vehicle negotiation. There are zero hidden fees, zero hourly rates, and we never take any commissions or kickbacks from dealerships. In nearly every deal, the money we save you on dealer discounts and removed junk fees is several times the cost of our service.

Do you work with any make and model?

Yes! We negotiate deals on all makes and models sold in Canada — from everyday commuter cars (Honda, Toyota, Subaru, Mazda, Hyundai) to domestic trucks & SUVs (Ford, GM, Ram, Jeep) to luxury and EV models (BMW, Mercedes-Benz, Audi, Porsche, Tesla, Genesis).

Do you only work in Northern Ontario, or across the province?

We represent clients across all of Ontario (Northern Ontario including Sudbury, North Bay, Timmins, Sault Ste. Marie, as well as the GTA, Ottawa, and Southwestern Ontario) and Quebec. Because negotiations happen over phone, digital desk, and wholesale communication networks, we can source and negotiate deals anywhere in both provinces.

Do you handle new or used cars?

Both! For new cars, we negotiate off MSRP, dealer holdback, factory cash, and finance/lease rates. For used or certified pre-owned (CPO) vehicles, we inspect market value, history reports, mechanical condition line items, and dealer reconditioning costs to ensure you never overpay.

How long does the negotiation process take?

Most negotiations are completed within 2 to 5 business days from your initial discovery call. If you have an urgent timeline or have already located a specific vehicle on a lot, we can often finalize the deal within 24–48 hours.

Is this legal, and how does the money/transaction work?

100% legal. Wrapt acts as your authorized independent negotiation advocate and consultant. You never pay Wrapt for the car itself — you pay the selling dealership directly for the vehicle using the audited, pre-negotiated purchase agreement. Wrapt is never in the chain of title and never holds your vehicle funds.

Have a specific vehicle or trade-in situation in mind?

We're happy to give you our direct take on the current market before you commit.

Get It Wrapt

Start Your Vehicle Search

Tell us what you're looking for. It takes less than 2 minutes and there's zero obligation.

Or just call (416) 835-0893
Step 1 of 42 min to complete

Let's start with your contact info

So our negotiation team can reach out with market numbers.

No obligation. We'll reply the same day.